Volvo is an automotive brand that has long been synonymous with safe driving—and with good reason. Since the beginning, they’ve made safety their mission. As Gustaf Larson, co-founder of Volvo, said: “Cars are driven by people. The guiding principle behind everything we make is, and must remain, safety.”
As a leader in automotive safety for decades, Volvo has pioneered protection and security in their construction, as well as in new technology. They embody all this with a concept they call Safe Space Technology, offering a mix of both new and long-established safety features, with a goal of zero collisions.
These factors especially resonate with parents, who want to keep their kids safe from the very real dangers on the road. The CDC recently estimated that 9.2 million children annually had an initial emergency department visit for an unintentional injury. Plus, an average of 12,175 children ages 0–19 die each year in the United States from an unintentional (and often preventable) injury.
“Cars are driven by people. The guiding principle behind everything we make is, and must remain, safety.” —Gustaf Larson, Volvo co-founder
It’s always a good time to think about these issues, but with November marking Child Safety and Protection Month, it’s especially top of mind. And at Park Place Volvo in Dallas, Texas, they are also proving that you can set your mind at ease about safety without sacrificing luxury and style.
Take one of the most popular Volvo models they sell, the XC40. It’s a compact luxury SUV that exudes sleek Scandinavian design, with a look that Car and Driver called “elegant and expressive.” At the same time, it’s been rated as a Top Safety Pick+ by the Insurance Institute for Highway Safety, the agency’s highest designation.
It doesn’t stop there: Many Volvo vehicles have received top marks from the IIHS, NHTSA and the European NCAP for safety testing and evaluation. This is thanks largely to advanced safety assist features designed to help drivers avoid collisions, detect drifting and keep an eye on their blind spot.
But there’s one critical piece of the safety puzzle that applies equally to any vehicle with young kids on board: properly installed car seats. So Park Place Volvo reminds all parents to speak with a child passenger safety technician. These trained individuals can give you one-on-one personalized instruction in how to properly use and install a child safety seat, as well as information on seat belt guidelines, child restraints, booster seat recommendations and more.
“Volvo continues to delight us with models that are even safer, but with a design that’s much more elegant and expressive.” —Car and Driver
It’s smart to start with sensible precautions like these—plus, of course, a liberal dose of good old-fashioned defensive driving. Pair that with a car that makes safety its mission, and you’ll find some much-needed peace of mind.
After all, Volvo’s dedication to safety is not just a marketing slogan but a deeply ingrained philosophy that drives their research, innovation and engineering. As parents and caregivers, we can all draw inspiration from Volvo’s legacy and prioritize child car safety in our own lives, this November and beyond.
To learn more about how Volvos can help keep your kids safe on the road, visit parkplace.com, or speak with a Park Place Volvo expert at 3515 Inwood Rd. in Dallas.
