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Naomi, then 7, of Frisco on the cover of our January 2019 issue of CollinChild. Image by Cindy James. Naomi went on to appear in national commercials for companies such as Amazon.

Is Your Child Modeling Material?

An industry insider tells us what it really takes to break into child modeling.

Want your child to be our cover kid? Sign up for the 24th annual DFWChild Model Search at dfwchild.com/modelsearch for a chance at landing a 2023 magazine cover. Open to children 10 and younger who live in the Dallas-Fort Worth area. Registration closes December 18, 2022.

Your child’s cute as a button, no doubt. But does he or she have what it takes to pose for a national print campaign or star in a television commercial? We previously spoke with Dee Ann Vernon, former director of the youth and young adult division at the Kim Dawson Agency, and she told us, model looks often aren’t enough. “I get a stack of 50–100 submissions a week,” she says. “A very small percentage of children get accepted.”

So, how do the lucky few make the cut? Read on for Vernon’s tips and tricks of the trade.

1. Follow submission guidelines

Kim Dawson Agency requests submissions via snail mail, but submission guidelines vary between agencies. “There are very clear directions of what we’re looking for on our website,” says Vernon. Submissions should include accurate measurements of your child and current photos, no: hats, bows, sunglasses, food on the face, face paint, etc. “And we don’t want anybody spending money on professional images just for us.” Snapshots by mom or dad will suffice.

Every single submission is reviewed, and if the agency is interested, they’ll follow-up with a phone call to discuss the next step: an in-person interview. If you don’t receive a response, wait six months and try again. Whatever you do, resist the urge to follow-up with phone calls or emails, which are strongly frowned upon.

2. Have the look and personality of the moment

Blonde hair and blue eyes might have once been the look du jour. “But over the past few years, clients have trended toward more ambiguous looking children,” says Vernon. “That doesn’t mean we won’t sign a beautiful blonde-haired, blue-eyed child. It just means there hasn’t been as much work for that look.” While ever-changing market trends dictate the looks most in demand, agencies are responsible for determining which applicants have personalities most befitting to modeling.

Wallflowers need not apply; outgoing, independent kids do best on set. “Photographers love the confident children that walk in the room and take charge,” says Vernon. If your child is selected for an interview, let their personality shine, keeping the interview as casual and natural as possible.

3. Flexible schedule

Last-minute jobs are standard in the business. So when assessing candidates, agents want to know they have the flexibility and proximity it takes. “Does someone—it doesn’t have to be mom or dad—have the flexibility to get these kids to bookings?” she says. “We may get a call at 4:30pm for a job the next day.”

The Kim Dawson Agency employs homeschoolers and kids from private and public schools, but Vernon says some public school districts are notoriously difficult to work with. Before pursuing modeling, parents should consider how it might impact their child’s education and their own day-to-day.

Something else to keep in mind: Agencies prefer talent that lives nearby, where most of the work will take place. Even a town over might be considered too far.

4. Well-behaved parents

While kids are being courted, so are their parents. Agents can smell a stage mom a mile away—a deal breaker for most. From following directions during the submission process to knowing how to act on set, agencies want to know that parents are going to play by the rules should their child get signed.

Vernon says turn-offs include: “the parent that always talks for their child, tries too hard to convince us that her child is perfect or over exaggerates her child’s abilities.”

Should your child get signed, she warns to practice caution on social media. “I had a child almost lose a part in a movie due to the fact that somebody posted on Facebook that she got the job prior to the movie getting to release it.”

5. Stay away from scams

Unfortunately, scams are prevalent in the modeling world. In 2011, the Texas legislature abolished state regulation of talent agencies, perpetuating the problem. A basic rule of thumb is that agencies shouldn’t make money unless their talent makes money. Steer clear of lesser-known agencies that request a signing fee or push young children to participate in costly modeling classes or workshops. “For just the price of a postage stamp and a decent snapshot you can get your kid in front of us,” says Vernon. “Look for reputable agents that have longevity.”

What about baby?

When it comes to a baby model, it can be more a challenge. Matt Tucker, formerly with the children’s division for Kim Dawson Agency, gave some us quick tips for parents looking to immerse their little into the modeling world:

  • “Clients like big eyes and engaging pictures of the kids. If we receive submissions of kids that have food all over the face, hats, big bows, sunglasses, or are strapped in a car seat in a coat and hat then we are unable to see what the child looks like in the images we will pass.”
  • “Since this is a last-minute business, we depend on parents that respond quickly to us. If I see a child that we are interested in,  I will email the parents to call me to discuss. If more than three days pass, it is an indication that it is probably not a good match.”
  • “Once we sign a child, it does not mean that they will start working immediately. It could be weeks or months before any opportunities come up in their size range.”
  • “Once we take on a new baby model, we require the parents to update us every two months with a new picture and the child’s length and weight. Again, due to the nature of the business moving so quickly, we can only work with those parents that have flexible schedules.”

Success Stories

Vernon has had success with kiddos she’s found at our model searches. Such as, Kadar Price, who was signed to the agency in 2012. The now 16-year-old already has numerous commercials under his belt.

“He landed his first national commercial with NIKE Air Jordan to promote their AJXXX anniversary sneakers with pro basketball player Russell Westbrook,” Vernon says. Price has also been in three films including Run With the Hunted starring Ron Perlman (2019) and a film short titled 22 (2016).

By the Numbers
$50–$125: Typical hourly earnings of child models in Dallas-Fort Worth
20%: Standard industry cut
3, 5 and 10: Sizes in demand for child models

Resources

Reputable agencies in the Dallas-Fort Worth area:

The Campbell Agency
214/522-8991
12404 Park Central Drive, Suite 222 South, Dallas
thecampbellagency.com/join

The Clutts Agency, Inc.
214/761-1400
1835 Market Center Blvd., Suite 380, Dallas
thecluttsagency.com/representation

The Horne Agency
214/350-9220
401 Century Parkway, Suite 1236, Allen
thehorneagency.com/submit

Kim Dawson Agency
214/638-2414
1645 North Stemmons Freeway, Suite B, Dallas
kimdawsonagency.com/submit

Linda McAlister Talent
972/938-2433 (Texas office)
lmtalent.com/representation

Wallflower Management
214/559-4300
3809 Parry Avenue, Suite 105, Dallas
wallflowermanagement.com/contact.php


Image by Cindy James Photography. Naomi, then 7, of Frisco on the cover of our January 2019 issue of CollinChild. Naomi went on to appear in national commercials for companies such as Amazon. See many of our past covers at dfwchild.com/issue-archive.