Babies (or as Australians call them, “bubs”) need wholesome, easy-to-digest ingredients for their tiny tummies, and their growing brain and body need quality nutrition. And while all infant formulas are designed to meet little one’s needs, not all formulas are created equally.
Clean, high-quality ingredients, no heavy metals and no contaminants—it’s what you’d expect from the formula you feed your baby, right? But you might be surprised to learn that this doesn’t describe all of the infant formulas on the market today, including many popular U.S. brands. In fact, a study by the nonprofit Clean Label Project found that over 30% of American-made infant formulas contained lead and other contaminants such as arsenic, mercury, pesticides and acrylamides.
But thankfully parents now have more options than ever, including international brands like Bubs Formula, one of the first brands to be Clean Label Project certified and receive the Clean Label Project Purity Award. It’s made only from pure, clean, traceable ingredients—and it’s available right down the road.
The Bubs Story
Bubs got its start almost 20 years ago when a mom in Sydney, Australia was looking for a wholesome formula to feed her own new baby. Disappointed by the offerings, she founded her own brand dedicated to high-quality ingredients.
To this day, all Bubs formula products are produced in a Bubs-owned and controlled manufacturing facility in Australia that goes above and beyond basic safety requirements—a rarity among American manufacturers. The brand is so trusted, it was the first international brand that the White House brought in to help alleviate the formula shortage of 2022.
The Bubs Difference
All Bubs formulas contain clean nutrients, vitamins and minerals similar to those found in breastmilk, in just the right amounts. Made with only whole milk, Bubs formulas have a creamier texture, richer taste and fewer additives to achieve the fat content your growing baby needs. They include plant-based DHA and ARA—the same fatty acids found in breastmilk—which play an important role in early infant development. Plus, all Bubs formulas are made with prebiotics and/or probiotics to give your little one extra immune and gut support.
Among the brand’s options you’ll find Bubs 365 Day Grass Fed Infant Formula, made with whole milk from free-range, pasture-raised cows, and Bubs Essential Infant Formula, which offers the same wholesome nutrition at an even more accessible price point. In fact, it’s the most affordable infant formula available to have won the Clean Label Project Purity Award.
Goat Milk Baby Formula
If you’re looking for something extra gentle on baby’s sensitive belly, Bubs’ Goat Milk Infant Formula could be the right choice. It naturally contains the easily digestible A2 beta casein protein and is a great option for babies with colic, gas, or dairy sensitivity.
Wondering how goat’s milk compares to cow’s milk or soy-based formulas? Interestingly, it’s the most molecularly similar to breastmilk. And though it only recently entered the U.S. formula market, goat’s milk formula has been a favorite among moms abroad for decades. Last year, the FDA and the AAP both updated their guidance to include goat milk as an acceptable base for infant formula.
But just as important as what’s in Bubs’ formulas is what’s not. The brand’s Clean Label Project Purity Award means the formulas have been extensively tested for more than 400 heavy metals and contaminants. And there’s no other ingredients that don’t belong in baby’s belly—no corn syrup, maltodextrin, GMOs or artificial flavors or colors. Just wholesome, clean nutrition.
Where to Find Bubs Formula
You’ll find Bubs at major retailers throughout Dallas-Fort Worth including Kroger, H-E-B, Walmart and Target. Use their store locator to find the store nearest you.
Sponsored content for Bubs.
This sponsored content article was originally published in September 2024.
