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Relive The ’70s At Sweet Tooth Hotel’s New Installation: Discotech

The pop-up art shop in Victory Park has done it again

Dallas is no stranger to pop-up art installations. From Rainbow Vomit, Candytopia and earlier installations of Sweet Tooth Hotel, Instagrammable, interactive art spaces are all the rage. One could say that Sweet Tooth Hotel is the purveyor of these Instagrammable scenes in Dallas, debuting their first chapter of displays last May. You might remember, these installations featured a sweet candy-drippin’ theme. Last October, STH presented their second chapter titled 1955, introducing an outer space alien theme (yes, a space ship was included ready for take off).

And now, the pop-up art space in Victory Park is bringing fantasy back to the Big D with their third installation: Discotech. Serving as an ode to the disco aesthetic of the ‘70s with a 21st-century technology twist, the artists and collaborators behind STH are giving guests another out-of-this-world experience. Aside from the new displays, Discotech has expanded to the room next door of the original Sweet Tooth Hotel––it’s now an extra 5,000 square feet of fun. Oh, and there’s a bar at the exit.

A playground for kids and adults alike, walk past the double doors at the entrance, and you will be hit with a bright pink hallway adorned with beautiful roses and frames. (Alice of Alice and Wonderland would have wished to open this door on her exploratory endeavors). The first door on your left opens to a red room filled with what seems like a million cameras. Look behind you, and you’ll catch a few of your images on the screens atop the doorway. Titled Deified, artist Tramaine Townsend is calling attention to the feeling of “all eyes on you” with the rise of technology and social media––a feeling you most certainly will feel upon walking in this room.

Shamsy Roomiani’s BedSpring

The second door on the left opens to a beautiful bed-like structure in the center, adorned by flower fixtures perfectly intertwined on either side, which are directly on top of the bed and on the ceiling! This is a space fit for queens and kings of yesteryear. Created by Shamsi Roomiani, you might leave the BedSpring installation with new inspiration for your own humble abode.

Once you make your way out of the room, you’ll reach silver metallic streamers and disco balls hanging from the ceiling at the end of the hallway––most definitely stop for a selfie. Then, walk along the hallway on the left hand side, but go to the restroom before entering the next room. There are probably few restrooms you’ve entered and can say are an absolute wonderland, but this one is. One of the restrooms has a ceiling accessorized with colorful streamers and a fitting neon-lit poop emoji hangs directly on top of the glistening, sparkled toilet bowl.

Following restroom selfies, you and the kids will arrive to the disco floor, per say. Turn to your right to explore the vanity room, filled with bedazzled hats and costumes you can try on. Show off your new attire on the stage next door––yes, a real stage with a microphone. Your kiddos will love the next installation: a sequined Mercedes convertible surrounded by walls with reflecting moving lights, reminiscent of stars and galaxies. And yes, you can take the car for a pretend spin.

One of the last portions of Discotech is a can’t-miss white chair with two mannequins in metallic disco ball fragments from head to toe, and a large face structure in the center that reflects your face if you catch it at just the right time––think Game of Thrones or Egyptian-like royalty. In this part of the “hotel,” you’ll also find headphones, part of the Discotech experience. STH partnered with PX.LAB, a new media production specializing in technology such as projections and audio-visual installations. Each installation is paired with a song part of the silent disco experience. Ask about the channel where guests can hear your voice––go back to the stage, and hit a note or two.

Babies, kids and adults alike attended the VIP Sweet Tooth Hotel Party on the evening of May 23. For Dallas mom Shay Jiles, Discotech is another opportunity to show her 7- and 10-year-old kiddos how art can be interactive and fun.

“We’ve been to so many different ones, and so we had to come to this one, too,” she shares. “[My kids] see that art can be fun and exciting; it’s not just all what you see in a museum. Everything is evolving now.”

Sweet Tooth Hotel Discotech opens to the public May 25. Purchase your tickets fast––they tend to sell out quite quickly.