East-West Shrine

Date/Time

January 27, 2026
06:00 PM until 09:00 PM

Location

Ford Center at The Star in Frisco View map
9 Cowboys Way,
Frisco, TX, 75034

Additional Information

Description

On Tuesday, January 27, watch the nation’s top college football seniors take the field in the 101st East-West Shrine Bowl. This all-star game at The Star in Frisco highlights rising NFL talent while raising funds and awareness for Shriners Hospitals for Children. Cheer on future professional stars, enjoy an unforgettable football experience, and support a great cause.

This legendary game brings together top college football talent from across the nation, giving them the opportunity to impress NFL scouts, coaches, and executives from all 32 teams — all under one roof.

For over a century, the Shrine Bowl has launched the careers of football legends like Tom Brady, Walter Payton, and John Elway, as well as today’s rising stars such as Brock Purdy, Zay Flowers, and Isiah Pacheco.

But the game is about more than football — it’s a celebration of hope and healing. All proceeds benefit Shriners Children’s, helping provide world-class pediatric care to children with complex medical needs.

Find more family fun events every day of the week at dfwchild.com/calendar.