Meet Mom Next Door Lauren Block of Hey Gang
We talk motherhood, running her kid's fashion line and balancing it all
Words Kelly Wooley , Photography Nick Prendergast
Published August 2019
Updated August 1, 2019
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Spending time with Lauren Block is like a breath of fresh air. Her down-to-earth, easygoing attitude makes her instantly likeable. While Block and her husband, Josh—both artists by trade—didn’t grow up in Fort Worth, their artsy, eclectic lifestyle couldn’t be better suited for the Fairmont area that they call home.

Josh is a drummer, producer, sound engineer and one of the owners of Niles City Music Studio, and Block has been in the fashion merchandising business for more than 15 years. She now owns her own line of children’s clothing, Hey Gang. Upon learning that her daughter inspired the line, thoughts of ruffles, smocking and florals might come to mind. But Hey Gang couldn’t be more different.

“I wanted to design a line of clothing that was functional, that kids could really get dirty in,” Block says. “I’ve always loved menswear and vintage clothing. I collect vintage photographs and love to look at the clothing in the pictures. Back then, clothing was designed for functionality, not just style, so I work to incorporate that into all of my pieces.”

FortWorthChildHow did you and Josh meet? Lauren Block: He was a customer at Bows and Arrows, a men’s and women’s clothing store I owned in Austin. Once we started dating, we got serious pretty quickly.

FWCWhen did you decide to start trying for a baby? LB: We got married in 2013 after the move to Dallas and started trying pretty soon after that. With him on the road for work all the time, it made it a little difficult.

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Quick Cut

Age 39
Hails from Dallasgrew up in Las Colinas 
Lives in Fort Worth’s Fairmount neighborhood in a house built in 1909
Significant other Josh, music producer and drummer for Leon Bridges and one of the owners of Niles City Sound
Offspring 3-year-old Birdie 
Sibling One younger brother who lives in Los Angeles 
Alma mater University of Texas with a degree in art history
CV highlight Launching her own kids clothing line in August 2018
Business advice “‘Do it now.’ This is my dads motto. Its hard to always do sometimes, and I definitely fall into procrastination from time to time, but things run so much smoother if you just check it off your list!
Organization app I try to use apps, but never end up using them. Im best with notes on scrap pieces of paper.
Beach or mountains? Beach (or desert). I love the heat! Im a tank top, cutoffs and Birkenstocks kind of gal. I dont like having to wear a lot of layers. I pack super minimally—the smaller the bag, the better. 

FWCHow did you react when you found out you were pregnant with Birdie? LB: I was so excited. Josh was excited too, but he stayed stunned for a long period of time.

FWCDid you picture yourself being a girl mom? LB: Not really. It really threw me for a loop since I’m such a tomboy. But obviously I love it and wouldn’t change it for the world.

FWCSo, how did life change after becoming a mom? LB: Honestly, it was hard. Birdie was a terrible sleeper, so I was sleep deprived and felt like I had lost all of my creativity. I literally thought that I would never be creative again.

FWCYou moved to Fort Worth when Birdie was 4 months old … What prompted the move? LB: Before having Birdie, I was working in Dallas at Shinola, a luxury brand of leather goods, jewelry and audio products, overseeing their U.S. distribution. After Birdie, they were so incredibly flexible with me, but I was still in limbo. I worked part time in Fort Worth, where Josh was, and went to Dallas once a week to be in the office. Finally, I made the tough decision to leave Shinola. Josh had just opened the studio in Fort Worth, so it just made sense to move here.

FWCWhat made you guys want to call Fort Worth homeLB: At the time (and there still is), there were so many exciting things happening in Fort Worth. It’s the perfect size and such a great place to raise a family. The Fairmount area where we live is so perfectly fitted for our personalities and lifestyle.

FWCDo you plan on having more kids? LB: I still want another one but need to hurry up since I just turned 39. It may not be in the cards, but I really do want another one.

FWCHow do you balance work and being a mom? LB: Do I balance is the question. Working outside the house wasn’t working, so I do have a separate studio with a play area for her.

I’m lucky to be able to make my own schedule. Birdie is in school Monday through Wednesday and I dedicate Thursdays and Fridays to be with her. I’ll never get that time back with her.

FWCDo you and Josh follow any specific parenting philosophies? LB: Not really—we both just follow our instincts. We’re pretty lax and just want her to be her own person.

FWCWhat’s your favorite thing about being a mom? LB: Watching her become their own little person. Her girliness is 100% her. She told me that girls aren’t supposed to wear pants! She loves the spotlight, which comes from her dad.

FWCDid Birdie inspire you to develop Hey Gang? LB: Yes. When it comes to girl’s clothing, everything is so girly and I’m such a tomgirl. I just couldn’t find any brands that I really loved.

FWCDoes Birdie like the clothes in your clothing line? LB: [Laughs.] Not really—only the dresses. She’s certainly her own little person, much girlier than I am. It’s because of her that we will always have items in pink!

FWCHey Gang is based online. Do you plan to open a store in Fort Worth? LB: At this point, no. We do some pop-up stores occasionally in Austin, and Baby by Design on Camp Bowie has the whole collection and it’s selling really well.

FWCWhy is it so important for your clothing to be made in Texas? LB: With the inspiration being vintage Americana, it just didn’t make sense to have it produced overseas. It also allows me to be hands-on, which I love. Most of our pieces are produced in the Dallas-Fort Worth area and El Paso.

FWCWhy is it important to have a charitable connection to the clothing line? LB: My purpose in life is not to just be someone who makes expensive clothes for kids. I believe strongly in giving back to our communities, especially our schools. Two dollars from each chain stitch customization order (offered on most pieces) is donated to DonorsChoose.org, the leading platform for giving to public schools.

FWCAs a mom, we often forget to take care of ourselves. How do you de-stress? LB: I love going out with girlfriends, but overall, I’m pretty low-key. I love to drink wine on our porch and take walks with our dog around the neighborhood. I also love historical fiction. Right now, I’m reading a great book about Amon Carter.