Harpers Bazaar, Elle, W and the fashion bible itself, Vogue, have all featured Nasiba Adilova. She’s a street-style mainstay with a phone book that reads like a who’s who of best-in-class designers. Her Instagram (@naseebs) touts 100,000 followers, and her closet is covetable— to say the least. But there’s much more to Adilova than fashion prowess.
She’s charitable, intellectual and entrepreneurial.
The mom of two—Thomas “Thom Thom”, 2, and Daniel, 5 months—grew up in Russia’s republic of Dagestan, nearly 6,000 miles from the University Park manse she now calls home. She moved stateside at 15, quickly acclimating, and then aspiring to a career in politics.
In 2001, Adilova graduated from Oklahoma State University with a degree in political science, subsequently landing an internship on Capitol Hill.
“I realized it wasn’t really for me,” she says. “I was too opinionated and outspoken about my views.”
So she returned to school for her master’s from the School of Diplomacy and International Relations at Seton Hall University. Success in the nonprofit sector followed, along with an introduction to the elite fashion circle, courtesy of her BFF, Miraslova Duma.
Along the way, she met her husband, Thomas Hartland-Mackie, president of an international electric-supply company, and followed him to Big D.
Last year, Adilova made her mark on the city by opening The Tot in Highland Park Village with her BFF-turned-business partner Duma. Featuring a highly curated assortment of nontoxic, stylish products for savvy parents, it represents the answer to Adilova and Duma’s own pregnancy and parenting woes.
In the wake of the first location’s success, the duo opened The Tot Playhouse on Lovers Lane earlier this year.
“It’s our vision for creating an offline experience that works with our online experience,” Adilova says. “We’re millennial moms and know that a lot of moms are shopping online today, but we believe that building a community entails providing an experience.”
How did The Tot come about? I became pregnant and was researching everything about babies. I’ve always had more of a holistic outlook. After a lot of research, I realized the baby industry was archaic in terms of its online presence. I thought, “Why isn’t anybody doing anything to make a more elevated shopping experience for moms?”
Have you always loved fashion? Even when I was little. But I never felt that I would actually work in fashion. That happened by accident. My business partner and one of my best friends, Miraslova Duma, used to be part of this company called Büro 24/7. She was in the United States doing business development and asked me to join her to help raise awareness around the project. I met so many people through her. That’s how I ended up in the fashion world.
How do you describe your personal style? Constantly evolving. I dress based on my mood, but I’m not afraid to take risks. I constantly push myself to try different things and make them work for me.
What do you love most about living in Dallas? It’s easy to travel in and out of Dallas-Fort Worth. Everyone is very nice and family oriented. There’s a lot of culture. And there’s always something going on, which makes life interesting. What’s not to love?
What are your favorite spots around the city to go as a family? I love taking my kids to The Frontiers of Flight Museum, the Dallas Zoo, the Fort Worth Zoo, the Perot Museum of Nature and Science and, of course, The Tot Playhouse is a favorite.
Where do you go for date night? It’s sounds so cliché, but I really love R+D Kitchen and Hillstone. They’re easy, casual and serve incredible food. We also love Nonna and Tei-An.
What about for girls night out? Mirador at Forty Five Ten and Grange Hall are my lunch spots. I like The Joule Hotel for drinks and Uchi Dallas for drinks and dinner.
You have a very full plate. How do you do it all? One day at a time. It’s not easy, especially when you have two kids. I have a fantastic team of people and without them it wouldn’t be possible.
You’re extremely philanthropic. What causes are you most passionate about? I really love an organization out of Los Angeles called Baby2Baby [an organization that provides low-income children ages 0–12 years with diapers, clothing and other basic necessities]. My husband loves to collect art, so we’re very involved in amfAR as well as the Dallas Museum of Art.
What’s your favorite way to take time for yourself? I’m not one of those people that needs to be alone. I feel most relaxed if I’m with my family and friends.
What would your perfect day entail? We’d wake up late, cook a big breakfast, have friends over, swim in the pool, take our kids to a park and come home to watch a movie and go to bed early.
Do you have a motto you live by? My mantra is: The greatest risk in life is not taking one.
What keeps you grounded? My children.
What legacy do you hope to leave? I hope we’re able to leave a charitable footprint through The Tot—maybe even start our own charity. I hope for The Tot to become a place where women and parents can come and connect with others. We want to be in all the major cities and grow internationally. That’s the big dream.